SOCIAL MEDIA MARKETING
SOCIAL MEDIA Overview
Services
Social Media is certainly one of the most familiar and fashionable pieces of the digital marketing pie, but it’s so much more than just tweeting and posting. Social media marketing management is an integral part of supporting all other digital elements especially SEO, Content Marketing, PR and more. IMI has a proven team of social media experts and thought leaders that will take you through a step-by-step process to ensure that your social media marketing campaign meets its objectives.
We begin all social media marketing campaigns by gaining a sound understanding of your industry, business goals, and target audience. We follow a very formal marketing process for each social media strategy which includes in depth discovery and data analysis, market research, project planning, exceptional project management, training, consulting, and reporting. We also incorporate social media ads such as Facebook advertising into many marketing campaigns. As a top digital marketing agency we make social media recommendations that will be best for your business and offer the most engaging experience for your audience.
- Facebook Advertising
- Instagram Advertising
- Snapchat Advertising
- LinkedIn Advertising
- Pinterest Advertising
- Influencer Partnering
- Social Media Shopping
- Content Calendar
- Ad Design & Creation
- Social Media Strategy
OUR APPROACH TO FACEBOOK
Competitive Analysis – Before creating a social media strategy for clients, our social media team does a robust analysis of the client’s competitive set to get an idea of what all parties are doing in the social space so we can take it up a notch and be innovative in the industry. We also look at general industry-specific leaders to learn about how users engage with the platforms to learn more about specific demographics for the brand to help enhance a social media strategy.
Identification of Social Channels – After a competitive analysis, the next step is to identify which social media channels make sense for each individual client. It is important to recognize that there is no “one size fits all” approach to successful social media campaigns, so social strategies will include a variety of social channel recommendations.
Social Media Strategy – A clear social media strategy is comprised of a competitive analysis of industry and niche leaders, identification of key social media channels, and then the over-arching strategy of how to implement social into existing marketing plans.
GETTING STARTED WITH SOCIAL MEDIA
A key demand of every business today is to have an exceptional social media presence, but navigating the complex maze of social media marketing can feel like an impossible puzzle to solve. According to Social Media Examiner, 97% of marketers are currently participating in social media, but a whopping 85% aren’t sure which social media tools are the best to use. It takes skill to break through noise, understand consumer behavior on social media channels, and master the evolving landscape, all while monitoring performance metrics. We will show you where to start and how we’re going to make the most of your social media marketing.
- Competitive analysis
- Market research
- Recommended key platforms
- Recommended social media channels
- Account Set-Up
PAID Social Media ADVERTISING
Facebook & Instagram’s various advertising solutions offer your brand the opportunity to reach current and potential customers at every stage of their journey from awareness to purchase. An optimized Facebook advertising strategy is one of the most powerful drivers of revenue growth for any digital brand.
- Drive customer acquisition and revenue growth across major social networks
- Data driven insights and optimization
- Budget efficiency and improving ROI
- All team experts Facebook Blueprint certified
- Creation & management of paid ads
- Transparent reporting
Google yields the highest customer intent hands-down. Imagine, your ad showing to the right audience, with the right message, at the right moment; when potential customers are making a purchase decision.
Our team holds more than 50 Google certifications across Search, Display, Mobile, Shopping, Video, and Analytics. In addition, we optimize our campaigns for seasonality, competition and demand fluctuation that may affect performance.
Pay Per Click advertising is one of the best ways to drive immediate results through online marketing campaigns. We start off with a competitive budget with ads that are extremely targeted, continually monitored and highly optimized. WOA Digital is the true leader in SEM and has the experience to manage all sizes of PPC budgets, from startups and small businesses to global efforts in multiple languages. Also, we advertise at the local level to maximize performance and trust among local consumers.
OUR APPROACH TO FACEBOOK
Before creating a social media strategy for clients, our social media team does a robust analysis of the client’s competitors to get an idea of what all parties are doing in the social space so we can take it up a notch and be innovative in the industry. We also look at general industry-specific leaders to learn about how users engage with the platforms to learn more about specific demographics for the brand to help enhance a social media strategy.
After a competitive analysis, the next step is to identify which social media channels make sense for each individual client. It is important to recognize that there is no “one size fits all” approach to successful social media campaigns, so social strategies will include a variety of social channel recommendations. A clear social media strategy is comprised of a competitive analysis of industry and niche leaders, identification of key social media channels, and then the over-arching strategy of how to implement social into existing marketing plans.
- Competitive Analysis
- Keyword Research
- Compelling Ad Copy
- Campaigns Built To Perform
- Conversion Tracking
- Results Reporting
Why you should use GOOGLE ADS
Pay Per Click advertising is one of the best ways to drive immediate results through online marketing campaigns. We start off with a competitive budget with ads that are extremely targeted, continually monitored and highly optimized. WOA Digital is the true leader in SEM and has the experience to manage all sizes of PPC budgets, from startups and small businesses to global efforts in multiple languages. Also, we advertise at the local level to maximize performance and trust among local consumers.
- Comprehensive Analysis
- Integration Bid Management Tools
- Landing Page Optimization
- Ad Copy Writing
- Multi-Attribution Conversion Tracking
- Keyword Research & Analysis